Inversion Theory

More than anything else, know what you don’t want to do! Stoic philosophers believe that by imagining the worst-case scenario ahead of...

The 85% Rule

Do not give your 100%. Don’t worry, this is not just a click-bait title, it does hold water. Today, we’ll talk about the 85% rule, one...

Casting a Spell with Stories.

People will see you as more than data. They will see you as human and it will start to feel like you've cast a spell on your audience.